Implement Seasonal Design into Your Brand – A Starter’s Guide
Even if you are not a fan of checking out the calendar, you can if it’s close to the holidays. Whether it is the abundance of pumpkin spice or the falling snow, it is as if every single business quickly jumps into the holiday hype by integrating seasonal design trends into their branding.
Holiday branding is a great way of building brand awareness, but there is a blurry line between being part of the holiday joy and overdoing it.
Before you jump into the holiday hype train, spare a minute or two to read out quick guide on how to implement seasonal design elements into your products and branding.
Find a way for your logo to say happy holidays.
Your logo is the face of your brand, it speaks about the what your business is all about and the message you convey to the consumers. Your company logo is a reflection of the company’s professionalism and the quality you produce, it is what gives the world an inside view into the culture you are building.
Use a holiday theme, give your logo a quick and subtle holiday feel to it by switching up your traditional palette with holiday color schemes. Have some fun and decorate it with a snowman, some holly berries, or a pumpkin to get into the holiday spirit.
The key is subtlety, take note that your logo is one of your brand’s identity. You don’t want to overdo things and change up your logo to the point that customers and clients are no longer able to recognize it. Have fun and have a go at the seasonal design trends and elements but don’t forget to have your brand’s voice still be heard amongst the santa hats and snowflakes.
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Don’t be just limited to the seasonal design elements of the winter holidays alone. Try to incorporate other seasons as well, most especially seasons that are specific to your region as well as industry.
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Social media and seasonal design trends.
Seasonal design elements are implemented the best in social media platforms, as we learn from the recent years in our modern times.
You can switch up your Facebook cover photo by replacing it with a holiday inspired design for the season. Switch out your Twitter header for a more seasonal header that has an inviting and cozy message. Fill your social media pages with seasonal messages and imagery to greed customers and clients who decide to stop by.
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You can make switching up logos and other banners for the season much easier with the help of various logo scheduler plugins so you can seamlessly change your logo throughout your various social media platforms and emails. Check this website out.
If your company has a blog, you can post content that is appropriate for the season. Examply, if you have a company that deals with sustainable eco friendly products, then you might want to write a blog about eco friendly holiday decors and lighting.
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