Businesses would do well with branding. With branding, you are able to reach out to your customers with your beliefs. You will find many different types of brands form the iconic, unforgettable, and the ordinary. How can your logo stand out? If you want to make your logo attractive and enticing, what colors should you use?
You should know about the psychology of colors. When people see specific colors, they begin to feel and think something. Although people don’t really think about it, colors influence their emotions, thoughts, and feelings. It can have an effect on our thinking. Colors can speak to us in many different ways. When a business uses certain colors in their logo, it helps to communicate the philosophy of the brand.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Are you going for the trendy or the classy? What ages are you targeting for your market? Are you serving high-end customers or middle-class ones? If you want a logo that truly speaks to your audience, then consider answering these questions. This can help give you a solid brand.
Different colors evoke different feelings in us. If you enter a room colored blue, it would evoke feelings different from entering a room colored yellow. Each color will have a different thing to say to use. Below are some of these colors and how it makes us feel and think.
There are two categories of colors, the warm colors and the cool colors. Let’s look at the warm colors first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. There is urgency in the color red so it can help grab anyone’s attention. You get pumped up and it increases your heart rate.
Orange is a friendly, playful color. It possesses overall energy. It has a great effect on children.
Yellow is a bright color meant to bring joy, happiness, warmth, and cheerfulness to any logo. Too much yellow is distracting, so make sure to mix it with other colors for balance.
Here now are the cool colors.
Many logos contain the color blue. If you use blue for your logo, then it represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
Green is associated with the outdoors. The color is about newness, whether in health or in wealth. The green color gives peace in your heart and a desire to promote growth.
Purple conveys luxury. It can be mysterious but it is grand and distinguished.
Brown appeals to male audiences because it is a serious color being earthy and tough-guy.
In its own category is black and white. Combined with other colors, they are very powerful.
If you want to learn more about logo colors, visit this website and read more about it now.